Fitness Equipment Manufacturing Company Upgrades from Legacy Dynamics CRM to Dynamics 365 Online

Overview


VNB assisted a fitness equipment manufacturer to modernize their customer engagement platform by migrating their legacy on-premises Dynamics CRM environment to Dynamics 365 Online, enabling a scalable cloud platform. 

Customer Profile

The customer is a prominent manufacturing company based in North America that produces fitness equipment for both commercial and residential markets. As a fast-growing organization, they work closely with distributors, retailers, and commercial clients, handling large volumes of product, customer, and service data across multiple business segments. Their operations rely on seamless coordination between internal teams and external partners, supported by several integrated business systems. 

Customer Situation


Legacy Dynamics CRM Migration

The customer was operating an on-premises CRM system supported by multiple legacy applications and integrations. These systems played a key role in enabling collaboration between internal teams, external partners, and customer service operations. Over time, the organization had developed several custom applications and processes, making the CRM central to their daily operations.

As the business expanded, the customer needed to move to a modern cloud-based platform that could offer scalability while maintaining existing integrations and custom functionality.

Our Solution Offering


Dynamics CRM to Dynamics 365 Online Migration

VNB initiated the project with a comprehensive discovery phase, during which they formulated an extensive migration plan and developed detailed technical designs for custom components that could not be migrated directly. Subsequently, VNB carried out the on-premises CRM migration to D365 by constructing essential business application elements such as canvas apps, web resources, workflows, cloud-based business rules, custom plugins, and more.

Data migration was conducted in alignment with business requirements, distinguishing records between commercial and non-commercial operations. The approach featured meticulous migration of substantial datasets—including annotations (notes), activity logs, and file attachments—with validation executed at a granular level. Both the VNB Business Applications and Data Migration teams ensured complete data migration to the cloud, with careful preservation of critical metadata like unique identifiers, record ownership, and audit fields such as Created By and Created On. To facilitate this process, VNB developed an advanced migration toolkit utilizing SQL for staging, Power Automate flows for data transfer, and custom plugins, thereby providing a robust and efficient transition of approximately 4TB of data from on-premises systems to D365.

Legacy partner data import and export procedures were modernized, enabling partners to upload files directly into the new platform and allowing for the generation of exportable CSV files for external purposes. The customer service platform was integrated with Dynamics 365 Online using Canvas Apps and Power Automate, replacing legacy web components and improving user experience.

Additionally, the team revamped the previous BizTalk-based integration, implementing a contemporary Azure Logic Apps solution to ensure seamless connectivity between Dynamics 365 Online and the customer's SAP-based ERP system.

Customer Benefits

  • The transition from on-premises Dynamics CRM to Dynamics 365 Online enabled the customer to retain all vital custom solutions, integrations, and business logic, eliminating the need to rebuild essential functionalities. This seamless migration provided immediate access to enhanced scalability, security, and continuous updates available in the cloud environment.
  • Automated, near real-time data exchange with partner systems—now powered by modern cloud integration tools—allowed the customer to maintain uninterrupted business operations and seamless collaboration with partners, benefiting from improved reliability and performance.
  • Integrated, context-aware guidance and learning features within Dynamics 365 Online helped business users adapt quickly to the new environment, easing the transition from the legacy system and accelerating user adoption.
  • Advanced customer insights capabilities in Dynamics 365 Online empower Sales and Customer Service teams with real-time, data-driven intelligence. Teams can leverage unified customer profiles, predictive analytics, and AI-driven recommendations to identify new opportunities, personalize interactions, and proactively resolve issues, resulting in improved customer satisfaction and increased sales effectiveness.
  • With the cloud-based platform, Sales and Customer Service teams benefit from seamless collaboration tools, enhanced mobility, and integrated communication channels, enabling them to respond to customer needs faster and work more efficiently from anywhere.
  • Microsoft Dynamics 365 Sales Online provides robust tools for opportunity and pipeline management, automated lead scoring, and AI-powered sales forecasting, helping teams prioritize prospects and close deals faster.
  • Dynamics 365 Customer Service Online offers omnichannel support, automated case routing, and AI-driven knowledge management, enabling faster resolution times and consistent customer experiences across email, chat, phone, and social channels. 
  • With Dynamics 365 Customer Insights Online, organizations gain a unified view of customer data by consolidating information from multiple sources. This enables personalized marketing, targeted sales campaigns, and proactive service delivery based on actionable, real-time insights.

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